<p><strong>The Company</strong></p><p>Our client in the hospitality industry is looking for a Content Analyst for a 6 month contract. The Content Analyst will work full time in the downtown Toronto office 5 days a week. Located near TTC subway stations or accessible through The Path, approximately a 10 minute walk from Union Station.</p><p><br></p><p><strong>The Position</strong></p><p>The Content Analyst will be focusing on supporting content operations across digital platforms, with a primary emphasis on managing and analyzing web content.</p><p><br></p><p>Responsibilities:</p><ul><li>Manage and update digital content using Content Management Systems (CMS), ensuring accuracy and alignment with branding guidelines.</li><li>Collaborate with cross-functional teams to support eCommerce, digital marketing campaigns, and other content updates</li><li>Analyze content performance data where applicable and provide insights or recommendations for improvements.</li><li>Collaborate with content creators, designers, and developers to gather required assets and information.</li><li>Ensure all content is optimized for digital display, responsive across devices, and follows SEO and accessibility best practices.</li><li>Conduct quality assurance checks to ensure accuracy, broken links, and formatting consistency.</li></ul>
<p><strong>Overview</strong></p><p>Our client is launching the first AI-enabled office in their industry and is seeking a Marketing Manager who is a strong storyteller and brand builder. <strong>This is a hybrid role for a Vancouver-based client </strong>and will play a key part in shaping both internal and external marketing strategies to bring this new AI office to life. The role supports employee engagement and retention while clearly communicating what the organization does to the broader market.</p><p><br></p><p>This is a contract opportunity through March 2026, with strong potential to convert to a permanent role based on performance and business needs.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Build and own the narrative for the first AI-enabled office in the industry, translating vision into clear, engaging messaging</li><li>Develop internal marketing and communications to support employee engagement, retention, and pride in the new AI office</li><li>Establish and grow the external brand to ensure the market understands who they are, what they do, and how they help companies build</li><li>Lead website content strategy, ensuring messaging is clear, modern, and aligned with the AI-enabled vision</li><li>Own social media strategy and execution to increase awareness, credibility, and engagement</li><li>Partner with leadership to shape brand positioning and ensure consistency across all communications</li><li>Manage content creation across digital channels, including copy, visuals, and storytelling assets</li><li>Track performance and continuously refine messaging based on engagement and impact</li></ul>
<p>Are you a visionary marketing leader ready to shape the global identity of a renowned organization undergoing dynamic transformation? This executive-level opportunity invites you to lead corporate marketing operations across North America, Asia, and Europe, guiding a respected industry name through a bold rebranding and digital evolution.</p><p> </p><p><strong>The Opportunity:</strong></p><p>Join a forward-thinking team as the Director of Corporate Marketing, reporting directly to the CEO. You’ll manage a global corporate marketing function, lead a small team of specialists, and collaborate closely with leadership to craft and execute a comprehensive rebranding and digital communications strategy. Your work will reshape how the organization is perceived by investors, analysts, customers, and employees—elevating the brand narrative and digital footprint worldwide.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><br></p><p><strong>Corporate Rebranding & Positioning:</strong></p><p>Lead the development and rollout of a new brand identity, messaging framework, and visual direction to reflect the company’s evolution across diverse sectors. Conduct market research and stakeholder analysis to inform strategic brand positioning.</p><p><br></p><p><strong>Global Digital Communication Strategy:</strong></p><p>Overhaul and modernize the organization’s online presence, including the corporate website and digital channels. Create and maintain a centralized content strategy for web, social media, email, and intranet platforms. </p><p><br></p><p><strong>Corporate Marketing & Communications:</strong></p><p>Spearhead corporate marketing initiatives such as annual reports, press releases, and executive communications. Collaborate with Investor Relations to clarify and promote the group’s diversified business model. Act as the primary ambassador and guardian for brand standards within the organization.</p><p><br></p><p><strong>Team Leadership & Change Management:</strong></p><p>Build and empower a high-performing, agile corporate marketing team. Align and educate regional and business unit marketing teams on brand and digital best practices. </p><p><br></p><p><strong>Measurement & Optimization:</strong></p><p>Define key metrics for brand health, digital engagement, media coverage, and stakeholder perception. Use analytics to track performance, refine strategies, and provide insights to senior leadership.</p><p><br></p><p><strong> What’s Offered:</strong></p><ul><li>High-visibility executive role shaping the future direction of an iconic organization.</li><li>Opportunity to lead a transformative, global rebranding initiative.</li><li>Competitive salary, performance bonuses, and comprehensive benefits.</li><li>Flexible work arrangements, with a base in Burnaby, Canada.</li></ul><p><strong> </strong></p>
<p>Robert Half is recruiting on behalf of our client for a talented Copy Editor. This is an opportunity to join a collaborative team and play a key role in ensuring clear, concise, and accurate content across a range of digital and print communications.</p><p><br></p><p>Responsibilities:</p><p><br></p><ul><li>Proofread, fact-check, and edit copy for grammar, style, consistency, and brand voice</li><li>Collaborate with writers, marketers, and designers to review and enhance content</li><li>Ensure all content adheres to company guidelines and AP style</li><li>Manage multiple projects simultaneously and meet tight deadlines</li><li>Provide constructive feedback to writers and suggest improvements</li><li>Verify accuracy of references, statistics, and citations</li><li>Maintain content tracking systems and support the overall editorial workflow</li></ul>
<p><strong>About the Role</strong></p><p>We are seeking an experienced and strategic Marketing Manager to lead the Canadian marketing initiatives for a global leader in material-handling equipment. This position will oversee the development and execution of regional marketing programs supporting eight full-service branches across Ontario and Quebec, enhancing brand awareness and driving lead generation for material handling solutions such as electric forklifts, reach trucks, and warehouse systems.</p><p>Reporting to the General Manager – Sales and Marketing, you will collaborate closely with cross-functional teams and manage a Marketing Project Specialist, while partnering with our US-based global marketing team and external agencies.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Strategic Execution:</strong> Develop, implement, and measure comprehensive marketing strategies to engage targeted customer segments, optimizing ROI across top and bottom funnel activities.</li><li><strong>Program Leadership:</strong> Drive regional campaigns, digital initiatives, and support brand awareness while overseeing all aspects of the Canadian corporate website.</li><li><strong>Team & Project Management:</strong> Manage and mentor the Marketing Project Specialist, ensuring effective internal and external communications, while delivering marketing projects on time and within budget.</li><li><strong>Performance Tracking:</strong> Evaluate marketing program results, report on key metrics, and recommend continuous improvements for management review.</li><li><strong>Budget Ownership:</strong> Oversee a $300K CAD annual marketing budget, working with external agencies (currently Google Ads support) to maximize value and efficiency.</li><li><strong>Collaboration:</strong> Align marketing activities with sales objectives and operations, maintaining open communication with the US global team, navigating approval processes as needed.</li><li><strong>Departmental Excellence:</strong> Advocate for the Marketing Department’s mission, vision, and values throughout project development.</li><li><strong>Employee Development:</strong> Train, counsel, and handle compensation recommendations and review for direct reports.</li></ul><p> </p><p> </p><p><br></p>
<p>We are looking for an experienced and innovative Marketing Specialist to join our client's team on a contract basis. In this role, you will be responsible for driving strategic marketing initiatives and executing campaigns that resonate with both B2C and B2B audiences. This position is based in Toronto, Ontario, with travel required up to 50% of the time.</p><p><br></p><p>Responsibilities:</p><p>• Develop and maintain a comprehensive marketing calendar, aligning campaigns with organizational objectives for both consumer and business audiences.</p><p>• Plan and oversee marketing projects, ensuring timely delivery and adherence to brand standards.</p><p>• Monitor and analyze key performance metrics, using data insights to optimize content and strategies.</p><p>• Conduct customer surveys and translate feedback into actionable marketing tactics to improve engagement.</p><p>• Manage end-to-end marketing campaigns, including coordinating with contractors and collaborators to ensure seamless execution.</p><p>• Create visually appealing assets and edit video content to support social media and advertising efforts.</p><p>• Oversee the growth and management of social media channels, including TikTok, Instagram, LinkedIn, Pinterest, and YouTube.</p><p>• Foster community engagement through proactive interactions on platforms like Facebook Groups.</p><p>• Execute targeted advertising campaigns for both B2C and B2B audiences to drive brand awareness and market performance.</p>
<p><strong>Key Responsibilities:</strong></p><p><strong>Editorial Content Development (35%)</strong></p><ul><li>Develop, plan, and manage strategies and production for principal communication and marketing channels.</li><li>Create and maintain email marketing content calendars; coordinate with internal stakeholders for integrated promotion of products and services.</li><li>Oversee the organization’s primary member print publication, including editorial contributions.</li><li>Manage content for community platforms, working with external writers to deliver timely and engaging articles.</li><li>Produce multi-media materials such as speeches, scripts, and presentations as needed.</li><li>Present creative strategies and operational plans to leadership for review.</li></ul><p><strong>Editing / Subject Matter Expertise (30%)</strong></p><ul><li>Review and edit content organization-wide for adherence to CP Style, brand standards, and tone.</li><li>Collaborate with subject matter experts to translate technical topics for wider audiences.</li><li>Edit contributed content from partnering organizations to ensure quality and alignment.</li><li>Apply a customer-focused perspective to editorial processes, maintaining both contributor and brand integrity.</li></ul><p><strong>Strategic Creative Marketing Content (20%)</strong></p><ul><li>Identify and pursue innovative advertising opportunities and lead-generation channels.</li><li>Plan and execute targeted outbound campaigns to key influencer audiences, including HR, accounting, and related fields.</li><li>Track and report on advertising budgets and campaign performance, sharing insights and improvements.</li><li>Partner with product and marketing teams for cohesive promotions.</li><li>Support the execution of special projects and creative strategies in partnership with the PR team.</li><li>Lead copywriting and creative asset development with design teams.</li></ul><p><strong>Financial and Administrative (15%)</strong></p><ul><li>Support the achievement of significant annual revenue targets across memberships, development, designations, and events.</li><li>Assist with ongoing budget management and reporting.</li><li>Monitor and gain approvals for expenses, ensuring accurate tracking and reporting.</li><li>Deliver regular updates on campaign and project metrics using relevant KPIs.</li></ul><p><strong>Other Key Duties:</strong></p><ul><li>Communicate directly with a broad member and stakeholder base.</li><li>Liaise and negotiate with consultants, writers, and vendors to deliver on-brand, on-time, and within-budget content solutions.</li><li>Lead and manage communications activations through cross-functional collaboration.</li><li>Work closely with both internal and external partners (including freelancers and agencies) on deliverables.</li></ul><p> </p><p> </p><p><br></p>
<p>We’re looking for a sharp, strategic, and highly adaptable <strong>Digital Marketing Manager – Paid Media</strong> to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.</p><p><br></p><p>You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.</li><li>Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.</li><li>Translate high-level campaign objectives into clear, executable strategies with measurable impact.</li><li>Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.</li><li>Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.</li><li>Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.</li><li>Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).</li><li>Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.</li><li>Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.</li></ul><p><br></p>
<p>This is a chance to join a Vancouver-based marketing agency in the role of Search Engine Marketing (SEM) Strategist, focused on Paid Search. You’ll be working with various clients on their digital ad campaigns, and most of your work will be focused on B2C services-based clients.</p><p><br></p><p>So if you are an experienced digital marketing professional with a speciality in paid advertising, then please get in contact to discuss this role in more detail.</p><p><br></p><p>In this position, you’ll be working with an experienced and tenured team of digital marketers. You will have a clear focus on paid ad campaigns, with a focus on Google and Meta platforms.</p><p><br></p><p>You will also have the opportunity to share your knowledge and experience with other members of the team, and help them grow in their own careers. Part of this position will involve coaching and mentoring other members of the team. </p><p><br></p><p>This is a full-time position, and includes a competitive base salary, paid vacation and extended health and dental benefits.</p><p><br></p><p>In this role, you will work primarily from your home office, with occasional get-togethers with your teammates in Vancouver. This role is open to individuals who are already living in the Vancouver lower mainland.</p><p><br></p><p><strong>How to Apply</strong></p><p><br></p><p>A bit about myself - my name is Nathan Wawruck, and I am a recruitment consultant based in Vancouver, BC. I have over a decade of matching marketing professionals to job opportunities, and I am always looking to connect with like-minded people in the Vancouver area.</p><p><br></p><p>If you're interested in pursuing this role, please apply to this posting online, and contact me for an initial discussion. This is a chance for us to discuss specifics, such as the company name, the key hiring managers, and the more in-depth job requirements. This is also a great opportunity to talk about your overall career goals and preferences. We can even discuss other potential roles which may fit what you're looking for. Please find me on LinkedIn by searching my name: Nathan Wawruck</p>
