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Public Relations Specialist in St. John's, NL

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist in St. John's, NL

55049 - 75280

Low
55049
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
65635
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
75280
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 147502 177614 199963 VP of Marketing 134093 151972 164440 Marketing Director 105627 127506 147502 Marketing Manager 81397 95276 104451 Marketing Specialist 56460 62812 69869 Marketing Coordinator 49167 59754 66576 Marketing Analytics Manager 89866 99511 110568 Marketing Analytics Specialist 61165 77633 91277 Media Manager 84455 91748 101158 Product Manager 75045 91042 109627 Product Marketing Manager 67752 88219 108450 Project Manager – Marketing and Creative 71046 90101 101158 Demand Generation Manager 77868 87984 98335 Media Buyer 55519 67517 81867 Media Planner 50108 57872 67046 Brand Manager 72222 88219 106804 Event Manager 52696 65400 75045 Event Coordinator 46109 53637 61400 Communications Director 106098 127976 147972 Communications Manager 86572 99981 113391 Communications Specialist 55049 65870 75515 Public Relations Director 106804 118801 131505 Public Relations Manager 85866 94335 111273

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.