Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2027 Salary Guide Demand for Skilled Talent Report Press Room Tech insights and talent strategies Labour market overview AI in recruiting Staffing for small businesses Browse jobs Find your next hire Our locations

Public Relations Specialist in St. John's, NL

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

Looking for a public relations specialist or a public relations specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a public relations specialist.Search public relations specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Public Relations Specialist in St. John's, NL

55284 - 75280

Low
55284
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
65635
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
75280
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 147502 177614 200668 VP of Marketing 136210 153383 167733 Marketing Director 105627 127506 147502 Marketing Manager 81397 95747 104686 Marketing Specialist 57401 63988 71516 Marketing Coordinator 50579 60459 67282 Marketing Analytics Manager 90336 102099 111038 Marketing Analytics Specialist 61636 78574 92218 Product Manager 76927 93865 112920 Project Manager – Marketing and Creative 71987 90101 102569 Demand Generation Manager 79515 90571 99746 Media Manager 84455 91748 102569 Media Buyer 56225 69164 82573 Media Planner 50814 58813 67987 Brand Manager 73398 89160 107980 Event Manager 56695 68458 78338 Event Coordinator 47521 54108 61871 Communications Director 106333 129152 149619 Communications Manager 86572 99981 114332 Communications Specialist 55519 65870 75515 Public Relations Director 106804 119742 132681 Public Relations Manager 86807 95276 112920 Product Marketing Manager 68458 89160 109391

Explore more salaries

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labour Market Overview Stay on top of Robert Half and Statistics Canada job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Legal Administrative & Customer Support Discover Insights Job directory Salary Guide Time Reports Subscribe to Newsletter Contact us About Robert Half Leadership Careers With Us Locations Investor centre Press Fraud Alert Privacy Policy Terms of Use Modern Slavery Report Robert Half Canada Inc. All Rights Reserved. Numéro de permis du Québec AP-2000503 Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Italy - Italian Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English