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Brand Manager in St. John's, NL

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in St. John's, NL

72222 - 106804

Low
72222
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88219
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
106804
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.