Chief Marketing Officer in St. John's, NL

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.

Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.

Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.

Define and champion the company’s brand identity, value proposition, and public-facing narrative.

Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.

Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.

Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.

Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in St. John's, NL

147502 - 199963

Low

147502

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

177614

The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.

High

199963

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

VP of Marketing

134093

151972

164440

Marketing Director

105627

127506

147502

Marketing Manager

81397

95276

104451

Marketing Specialist

56460

62812

69869

Marketing Coordinator

49167

59754

66576

Marketing Analytics Manager

89866

99511

110568

Marketing Analytics Specialist

61165

77633

91277

Media Manager

84455

91748

101158

Product Manager

75045

91042

109627

Product Marketing Manager

67752

88219

108450

Project Manager – Marketing and Creative

71046

90101

101158

Demand Generation Manager

77868

87984

98335

Media Buyer

55519

67517

81867

Media Planner

50108

57872

67046

Brand Manager

72222

88219

106804

Event Manager

52696

65400

75045

Event Coordinator

46109

53637

61400

Communications Director

106098

127976

147972

Communications Manager

86572

99981

113391

Communications Specialist

55049

65870

75515

Public Relations Director

106804

118801

131505

Public Relations Manager

85866

94335

111273

Public Relations Specialist

55049

65635

75280

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.