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Chief Marketing Officer in St. John's, NL

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in St. John's, NL

147502 - 200668

Low
147502
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
177614
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
200668
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High VP of Marketing 136210 153383 167733 Marketing Director 105627 127506 147502 Marketing Manager 81397 95747 104686 Marketing Specialist 57401 63988 71516 Marketing Coordinator 50579 60459 67282 Marketing Analytics Manager 90336 102099 111038 Marketing Analytics Specialist 61636 78574 92218 Product Manager 76927 93865 112920 Project Manager – Marketing and Creative 71987 90101 102569 Demand Generation Manager 79515 90571 99746 Media Manager 84455 91748 102569 Media Buyer 56225 69164 82573 Media Planner 50814 58813 67987 Brand Manager 73398 89160 107980 Event Manager 56695 68458 78338 Event Coordinator 47521 54108 61871 Communications Director 106333 129152 149619 Communications Manager 86572 99981 114332 Communications Specialist 55519 65870 75515 Public Relations Director 106804 119742 132681 Public Relations Manager 86807 95276 112920 Public Relations Specialist 55284 65635 75280 Product Marketing Manager 68458 89160 109391

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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