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Marketing Director in St. John's, NL

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in St. John's, NL

105627 - 147502

Low
105627
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
127506
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
147502
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 147502 177614 200668 VP of Marketing 136210 153383 167733 Marketing Manager 81397 95747 104686 Marketing Specialist 57401 63988 71516 Marketing Coordinator 50579 60459 67282 Marketing Analytics Manager 90336 102099 111038 Marketing Analytics Specialist 61636 78574 92218 Product Manager 76927 93865 112920 Project Manager – Marketing and Creative 71987 90101 102569 Demand Generation Manager 79515 90571 99746 Media Manager 84455 91748 102569 Media Buyer 56225 69164 82573 Media Planner 50814 58813 67987 Brand Manager 73398 89160 107980 Event Manager 56695 68458 78338 Event Coordinator 47521 54108 61871 Communications Director 106333 129152 149619 Communications Manager 86572 99981 114332 Communications Specialist 55519 65870 75515 Public Relations Director 106804 119742 132681 Public Relations Manager 86807 95276 112920 Public Relations Specialist 55284 65635 75280 Product Marketing Manager 68458 89160 109391

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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