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Marketing Director in Halifax, NS

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Halifax, NS
104954 - 146561
Low
104954
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
126693
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
146561
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 146561 176481 198688 VP of Marketing 133238 151003 163391 Marketing Manager 80878 94669 103785 Marketing Specialist 56100 62411 69424 Marketing Coordinator 48854 59373 66151 Marketing Analytics Manager 89293 98876 109863 Marketing Analytics Specialist 60775 77138 90695 Media Manager 83916 91163 100513 Product Manager 74566 90461 108928 Product Marketing Manager 67320 87656 107759 Project Manager – Marketing and Creative 70593 89526 100513 Demand Generation Manager 77371 87423 97708 Media Buyer 55165 67086 81345 Media Planner 49789 57503 66619 Brand Manager 71761 87656 106123 Event Manager 52360 64983 74566 Event Coordinator 45815 53295 61009 Communications Director 105421 127160 147029 Communications Manager 86020 99344 112668 Communications Specialist 54698 65450 75034 Public Relations Director 106123 118044 130666 Public Relations Manager 85319 93734 110564 Public Relations Specialist 54698 65216 74800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.