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Demand Generation Manager in Halifax, NS

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives. Define target audiences, buyer personas, and customer journeys. Utilize marketing automation platforms to nurture leads and improve conversion rates. Track and analyze campaign performance metrics to measure ROI. Analyze marketing data to identify trends, insights, and opportunities for improvement. Use data to inform campaign optimization and decision-making.

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Salary for Demand Generation Manager in Halifax, NS
77371 - 97708
Low
77371
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
87423
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
97708
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.