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Chief Marketing Officer in Halifax, NS

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Halifax, NS

146561 - 199389

Low
146561
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
176481
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
199389
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High VP of Marketing 135341 152405 166664 Marketing Director 104954 126693 146561 Marketing Manager 80878 95136 104019 Marketing Specialist 57035 63580 71060 Marketing Coordinator 50256 60074 66853 Marketing Analytics Manager 89760 101448 110330 Marketing Analytics Specialist 61243 78073 91630 Product Manager 76436 93266 112200 Project Manager – Marketing and Creative 71528 89526 101915 Demand Generation Manager 79008 89994 99110 Media Manager 83916 91163 101915 Media Buyer 55866 68723 82046 Media Planner 50490 58438 67554 Brand Manager 72930 88591 107291 Event Manager 56334 68021 77839 Event Coordinator 47218 53763 61476 Communications Director 105655 128329 148665 Communications Manager 86020 99344 113603 Communications Specialist 55165 65450 75034 Public Relations Director 106123 118979 131835 Public Relations Manager 86254 94669 112200 Public Relations Specialist 54931 65216 74800 Product Marketing Manager 68021 88591 108694

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
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Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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