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Chief Marketing Officer in Halifax, NS

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Halifax, NS
146561 - 198688
Low
146561
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
176481
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
198688
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 133238 151003 163391 Marketing Director 104954 126693 146561 Marketing Manager 80878 94669 103785 Marketing Specialist 56100 62411 69424 Marketing Coordinator 48854 59373 66151 Marketing Analytics Manager 89293 98876 109863 Marketing Analytics Specialist 60775 77138 90695 Media Manager 83916 91163 100513 Product Manager 74566 90461 108928 Product Marketing Manager 67320 87656 107759 Project Manager – Marketing and Creative 70593 89526 100513 Demand Generation Manager 77371 87423 97708 Media Buyer 55165 67086 81345 Media Planner 49789 57503 66619 Brand Manager 71761 87656 106123 Event Manager 52360 64983 74566 Event Coordinator 45815 53295 61009 Communications Director 105421 127160 147029 Communications Manager 86020 99344 112668 Communications Specialist 54698 65450 75034 Public Relations Director 106123 118044 130666 Public Relations Manager 85319 93734 110564 Public Relations Specialist 54698 65216 74800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.