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Public Relations Specialist in Halifax, NS

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist in Halifax, NS
54698 - 74800
Low
54698
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
65216
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
74800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 146561 176481 198688 VP of Marketing 133238 151003 163391 Marketing Director 104954 126693 146561 Marketing Manager 80878 94669 103785 Marketing Specialist 56100 62411 69424 Marketing Coordinator 48854 59373 66151 Marketing Analytics Manager 89293 98876 109863 Marketing Analytics Specialist 60775 77138 90695 Media Manager 83916 91163 100513 Product Manager 74566 90461 108928 Product Marketing Manager 67320 87656 107759 Project Manager – Marketing and Creative 70593 89526 100513 Demand Generation Manager 77371 87423 97708 Media Buyer 55165 67086 81345 Media Planner 49789 57503 66619 Brand Manager 71761 87656 106123 Event Manager 52360 64983 74566 Event Coordinator 45815 53295 61009 Communications Director 105421 127160 147029 Communications Manager 86020 99344 112668 Communications Specialist 54698 65450 75034 Public Relations Director 106123 118044 130666 Public Relations Manager 85319 93734 110564

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.