Top Social Media Sites Among Creatives

By Robert Half on August 31, 2017 at 11:20pm


For Business and Pleasure

According to executives …

The top five social media platforms for advertising and marketing in the coming year will be:

Lead-in paragraph

1. Facebook
2. Twitter
3. Instagram
4. LinkedIn (tie)
5. YouTube (tie)

The top five social media trends impacting advertising and marketing strategy in the coming year will be:

33%: Social messaging
28%: Video
11%: Influencer marketing
10%: Virtual reality and augmented reality
8%: Paid content or amplification

Facebook is the preferred social media platform among executives and workers.

If you had to limit yourself to one of the following social media platforms for your professional and personal use, which would it be?

Executives Workers
Facebook 44% 58%
LinkedIn 17% 13%
Twitter 11% 6%
Instagram 9% 7%
Pinterest 7% 4%
YouTube 5% 8%
Snapchat 1% 1%

Source: The Creative Group surveys of more than 400 advertising and marketing executives and more than 1,000 workers in the United States.

*Responses do not total 100 percent due to rounding.

© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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