<p><strong><span style="text-decoration: underline;">The Company</span></strong></p><p>We are partnering with a well-established <strong>direct-to-consumer retailer</strong> with a growing <strong>print-on-demand</strong> offer for its retail partners. With significant global support behind them, the business has built a solid digital foundation across its Shopify site, physical retail store, Amazon presence, and emerging omni-channel propositions.</p><p>Digital is a key strategic focus for them with a goal to grow online to 15% of overall business revenue! The foundations have been built-now the business is ready to scale, elevate, and innovate.</p><p> </p><p><strong><span style="text-decoration: underline;">The Role</span></strong></p><p>Reporting directly to the Managing Director, this newly shaped role sits within the Product &amp; Marketing team and offers a unique chance to lead the brand's entire eCommerce and digital ecosystem end-to-end.</p><p>Unlike many eCommerce leadership roles, this position doesn't require building the platform from scratch. The systems, channels, and foundations are in place. What the business needs now is a leader who can <strong>amplify, enhance, and elevate</strong>-bringing fresh ideas, new concepts, and an innovation mindset to take things to the next level.</p><p>This role is ideal for someone who has grown digital retail channels, understands the shopper journey deeply, and enjoys being hands-on while also influencing broader business adoption of digital thinking.</p><p> </p><p><span style="text-decoration: underline;"><strong>Key Responsibilities</strong></span></p><ul><li>Own and grow the digital sales channels by developing and executing a clear trading and promotional strategy across all digital and retail touchpoints.</li><li>Maximise profitable online growth and enhance customer experience by continually optimising the end-to-end online customer journey and on-site content.</li><li>Support the scaling of the print-on-demand proposition for both online and retail customers.</li><li>Lead performance marketing across Google, Meta, TikTok and emerging channels, managing digital budgets to optimise visibility, conversion, and ROI.</li><li>Produce monthly reporting on site KPIs, digital investment, competitor activity and campaign results.</li><li>Monitor trends, platform updates, and innovations to keep the digital offer evolving.</li><li>Influence teams across the business to embed digital thinking and support omni-channel growth.</li></ul><p> </p><p><strong><span style="text-decoration: underline;">Your Profile</span></strong></p><ul><li>5+ years' experience in eCommerce and digital marketing, ideally within DTC retail, FMCG or similar fast-paced categories.</li><li>Proven success managing and trading a Shopify site.</li><li>Strong capability across performance marketing, SEO, customer journey optimisation and analytic tools (Google Analytics, Shopify Analytics, Meta Ads Manager).</li><li>Commercial acumen-with confidence in cost/benefit analysis, ROI modelling, pricing strategy and promotional planning.</li><li>A collaborative leadership style-able to influence without authority and drive momentum across teams.</li><li>An innovative mindset-curious, creative and always looking for what's possible.</li></ul><p> </p><p><strong><span style="text-decoration: underline;">Apply Today</span></strong></p><p>Please send your resume by clicking on the apply button. For further information contact Hollie on (03) 9239 8116.</p><p> </p><p><em>Reference Number: 06830-0013338751</em></p><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: <a href="https://www.roberthalf.com/au/en/privacy" target="_blank">https://www.roberthalf.com/au/en/privacy.</a> Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.</em></p><img src="https://counter.adcourier.com/aG9sbGllLnRob21zb24uMjIzMTAuMTA2NzVAcmhpYXVzLmFwbGl0cmFrLmNvbQ.gif">