<table width="680"><tbody><tr><td width="507"><p><strong><span style="text-decoration: underline;">The Company</span></strong></p><p>A leading global healthcare organisation dedicated to improving lives through innovative treatments and patient-focused solutions. With a strong presence across the Asia-Pacific region, the company is expanding its digital capabilities to better engage consumers and healthcare professionals.</p><p><strong><span style="text-decoration: underline;">The Role</span></strong></p><ul><li><strong>Lead strategy and execution</strong> of regional digital campaigns across paid, owned, and earned channels, ensuring alignment with global strategy and local market needs.</li><li><strong>Plan and manage consumer awareness campaigns</strong> (e.g. disease awareness in obesity and related conditions) to drive public engagement and direct consumers to healthcare professionals.</li><li><strong>Collaborate across regions</strong> - acting as the key contact between the APAC COE, in-country teams, agencies, and the global headquarters in Copenhagen.</li><li><strong>Oversee paid media execution</strong> across key platforms including <strong>Meta, Google, Naver, TikTok, Reddit</strong>, and other social/digital channels.</li><li><strong>Guide website and content updates</strong> (Adobe Experience Manager, SEO/SEM best practice).</li><li><strong>Manage agency partnerships</strong> - from briefing and coordination to performance tracking and optimisation.</li><li><strong>Support influencer and digital leader initiatives</strong>, including mapping micro-influencers, establishing dashboards, training country teams, and building engagement infrastructure.</li><li><strong>Work with analytics SMEs</strong> to review campaign performance data, identify optimisations, and establish regional benchmarks for digital activity.</li><li><strong>Champion compliance and governance</strong> across all digital activity, ensuring campaigns adhere to pharmaceutical marketing regulations.</li><li><strong>Contribute to building the APAC COE</strong>, helping define frameworks, benchmarks, and best practices for digital execution.</li></ul><p> </p><p><strong><span style="text-decoration: underline;">Your Profile</span></strong></p><ul><li>Extensive experience in digital marketing, ideally across consumer or FMCG industries with strong grounding in performance marketing. Experience within the pharmaceutical industry is essential.</li><li>Proven ability to lead campaign strategy while remaining hands-on in execution.</li><li>Deep understanding of social and digital advertising platforms (Meta, Google Ads, Naver, TikTok, Reddit).</li><li>Experience managing multi-market campaigns and working with agency partners.</li><li>Strong grasp of digital measurement and optimisation, comfortable using analytics and reporting tools (e.g. PowerBI, Google Analytics).</li><li>Familiarity with SEO/SEM and content management systems (AEM experience a plus).</li><li>Exposure to regulated industries such as pharma, healthcare, or financial services - with understanding of compliance constraints.</li><li>Experience in influencer or micro-influencer marketing highly desirable.</li><li>Excellent stakeholder management and cross-cultural communication skills.</li></ul><p> </p><p><strong><span style="text-decoration: underline;">Apply Today</span></strong></p><p>Please send your resume by clicking on the apply button.</p><p> </p></td></tr></tbody></table><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: <a href="https://www.roberthalf.com/au/en/privacy" target="_blank">https://www.roberthalf.com/au/en/privacy</a>. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.</em></p><img src="https://counter.adcourier.com/bWFkZWxpbmUuZG9ub3Zhbi40NDM1OS4xMDY3NUByaGlhdXMuYXBsaXRyYWsuY29t.gif">