A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position. Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community Search for Social Media Manager jobs in Houston, TX or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your social media manager staffing needs in Houston.
Brand Awareness
Campaign Planning
Facebook Insights
Google Analytics
Salary for Social Media Manager in Houston, TX
$66,825 - $102,300
25th percentile
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $91,025 $108,625 $129,525 Digital Marketing Manager $86,625 $108,350 $123,750 Digital Marketing Specialist $61,325 $73,425 $87,175 Digital Project Manager $79,475 $101,475 $119,900 Web/Mobile Analytics Specialist $78,375 $93,775 $119,075 Email Marketing Manager $73,700 $89,925 $111,100 Email Marketing Specialist $56,100 $68,200 $80,300 SEO Specialist $62,975 $82,775 $97,350 Paid Search Specialist $59,400 $73,700 $90,200 Marketing Automation Specialist $67,375 $82,225 $103,400 Social Media Specialist $55,275 $66,000 $78,650 Digital Community Manager $57,200 $70,675 $81,400
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