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Product Marketing Manager in Raleigh, NC

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Raleigh, NC
96033 - 146590
Low
96033
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
120910
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
146590
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 182435 218548 266163 Vice President of Marketing 158093 185645 212128 Marketing Director 116363 141508 176015 Product Manager 99243 127598 148998 Marketing Manager 96568 115560 136425 Marketing Coordinator 53768 66608 81053 Brand Manager 86403 103255 123585 Project Manager 74365 88275 107000 Customer Experience Marketing Manager 63933 80250 96033 Market Researcher 63130 78378 96300 Media Director 103790 125458 146590 Media Buyer 65805 75970 92288 Media Planner 64468 74900 89880 Communications Manager 83193 97638 112350 Communications Specialist 58315 68748 83460 Event Manager 59920 73563 90415 Event Coordinator 47080 54570 63933

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.