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Product Marketing Manager in Bakersfield, CA

Product Marketing Manager job description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

Looking for a product marketing manager or a product marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a product marketing manager.Search product marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Product Marketing Manager in Bakersfield, CA

92963 - 140700

Low
92963
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
116329
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
140700
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 173363 209040 252004 Vice President of Marketing 151001 176880 203513 Marketing Director 110801 135173 168086 Product Manager 95726 122861 142961 Marketing Manager 91455 109545 129394 Marketing Coordinator 51255 63064 76883 Brand Manager 82410 98741 118088 Marketing Project Manager 71355 84671 102510 Market Researcher 60049 75375 92711 Media Director 98239 118841 138690 Media Buyer 64571 72611 87938 Media Planner 61305 71355 85425 Communications Manager 79144 93214 107786 Communications Specialist 55526 65576 79646 Event Manager 57034 70853 86933 Event Coordinator 45225 52511 61556

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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