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Marketing Director in Bakersfield, CA

Marketing Director job description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

Looking for a marketing director or a marketing director job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing director.Search marketing director openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Marketing Director in Bakersfield, CA

110801 - 168086

Low
110801
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
135173
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
168086
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 173363 209040 252004 Vice President of Marketing 151001 176880 203513 Product Manager 95726 122861 142961 Product Marketing Manager 92963 116329 140700 Marketing Manager 91455 109545 129394 Marketing Coordinator 51255 63064 76883 Brand Manager 82410 98741 118088 Marketing Project Manager 71355 84671 102510 Market Researcher 60049 75375 92711 Media Director 98239 118841 138690 Media Buyer 64571 72611 87938 Media Planner 61305 71355 85425 Communications Manager 79144 93214 107786 Communications Specialist 55526 65576 79646 Event Manager 57034 70853 86933 Event Coordinator 45225 52511 61556

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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