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Paid Search Specialist in Red Bank, NJ

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Red Bank, NJ
74100 - 99900
25th percentile
74100
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
88200
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
99900
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 106200 125100 147300 Digital Marketing Manager 95400 119100 136200 Digital Marketing Specialist 68100 81300 96600 Digital Project Manager 87900 112500 132900 Email Marketing Manager 82200 104100 123900 Email Marketing Specialist 61500 76200 87900 Marketing Automation Specialist 83400 96300 113400 SEO Specialist 78900 91800 107700 Social Media Manager 75000 93600 114600 Social Media Specialist 61200 73200 87000 Digital Community Manager 63300 78300 90300 Explore More Salaries

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