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Media Planner in Louisville, KY

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Louisville, KY

57950 - 80750

Low
57950
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
67450
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
80750
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163875 197600 238213 Vice President of Marketing 142738 167200 192375 Marketing Director 104738 127775 158888 Product Manager 90488 116138 135138 Product Marketing Manager 87875 109963 133000 Marketing Manager 86450 103550 122313 Marketing Coordinator 48450 59613 72675 Brand Manager 77900 93338 111625 Marketing Project Manager 67450 80038 96900 Market Researcher 56763 71250 87638 Media Director 92863 112338 131100 Media Buyer 61038 68638 83125 Communications Manager 74813 88113 101888 Communications Specialist 52488 61988 75288 Event Manager 53913 66975 82175 Event Coordinator 42750 49638 58188

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