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Media Planner in Honolulu, HI

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Honolulu, HI

64769 - 90300

Low
64769
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
75250
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
90300
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 183288 219569 267406 Vice President of Marketing 158831 186513 213119 Marketing Director 116906 142169 176838 Product Manager 99706 128194 149694 Product Marketing Manager 96481 121475 147275 Marketing Manager 97019 116100 137063 Marketing Coordinator 54019 66919 81431 Brand Manager 86806 103738 124163 Project Manager 74713 88688 107500 Customer Experience Marketing Manager 64231 80625 96481 Market Researcher 63425 78744 96750 Media Director 104275 126044 147275 Media Buyer 66113 76325 92719 Communications Manager 83581 98094 112875 Communications Specialist 58588 69069 83850 Event Manager 60200 73906 90838 Event Coordinator 47300 54825 64231

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.