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Media Planner in Greenville, SC

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Greenville, SC

58560 - 81600

Low
58560
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
68160
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
81600
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 165600 199680 240720 Vice President of Marketing 144240 168960 194400 Marketing Director 105840 129120 160560 Product Manager 91440 117360 136560 Product Marketing Manager 88800 111120 134400 Marketing Manager 87360 104640 123600 Marketing Coordinator 48960 60240 73440 Brand Manager 78720 94320 112800 Marketing Project Manager 68160 80880 97920 Market Researcher 57360 72000 88560 Media Director 93840 113520 132480 Media Buyer 61680 69360 84000 Communications Manager 75600 89040 102960 Communications Specialist 53040 62640 76080 Event Manager 54480 67680 83040 Event Coordinator 43200 50160 58800

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