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Media Director in Fresno, CA

Media Director job description

A media director oversees the planning, development and execution of media strategies that drive brand awareness and engagement. This role manages advertising and marketing campaigns across digital, broadcast and print channels, ensuring alignment with marketing objectives and audience insights. Media directors lead creative and analytical teams, optimize budgets, and evaluate performance metrics to maximize return on investment. They also stay ahead of industry trends and emerging technologies to maintain a competitive edge.

Typical media director duties:

Develop and implement comprehensive media strategies across digital, social, broadcast and print platformsOversee media buying and placement to ensure cost efficiency and audience reachAnalyze campaign performance data and adjust strategies to improve ROI and engagementCollaborate with creative, marketing and analytics teams to align messaging and brand objectivesNegotiate with vendors and media outlets to secure favorable rates and placements

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Salary for Media Director in Fresno, CA

97750 - 138000

Low
97750
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
118250
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
138000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172500 208000 250750 Vice President of Marketing 150250 176000 202500 Marketing Director 110250 134500 167250 Product Manager 95250 122250 142250 Product Marketing Manager 92500 115750 140000 Marketing Manager 91000 109000 128750 Marketing Coordinator 51000 62750 76500 Brand Manager 82000 98250 117500 Marketing Project Manager 71000 84250 102000 Market Researcher 59750 75000 92250 Media Buyer 64250 72250 87500 Media Planner 61000 71000 85000 Communications Manager 78750 92750 107250 Communications Specialist 55250 65250 79250 Event Manager 56750 70500 86500 Event Coordinator 45000 52250 61250

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