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Marketing Director in Alpharetta, GA

Marketing Director job description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

Looking for a marketing director or a marketing director job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing director.Search marketing director openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Marketing Director in Alpharetta, GA

115211 - 174776

Low
115211
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
140553
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
174776
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 180263 217360 262034 Vice President of Marketing 157011 183920 211613 Product Manager 99536 127751 148651 Product Marketing Manager 96663 120959 146300 Marketing Manager 95095 113905 134544 Marketing Coordinator 53295 65574 79943 Brand Manager 85690 102671 122788 Marketing Project Manager 74195 88041 106590 Market Researcher 62439 78375 96401 Media Director 102149 123571 144210 Media Buyer 67141 75501 91438 Media Planner 63745 74195 88825 Communications Manager 82294 96924 112076 Communications Specialist 57736 68186 82816 Event Manager 59304 73673 90393 Event Coordinator 47025 54601 64006

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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