Marketing Analytics Specialist in Burlington, MA

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels

Develop dashboards and reports to track KPIs, conversion rates and customer engagement

Interpret data to identify trends, opportunities and areas for improvement

Collaborate with marketing teams to design A/B tests and measure campaign effectiveness

Segment audiences and build customer profiles to support targeted marketing efforts

Monitor website traffic, user behavior and attribution using analytics tools

Present insights and recommendations to stakeholders to guide marketing strategy

Maintain data integrity and ensure consistency across platforms and reporting systems

Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

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Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.

A/B testing

AI marketing tools

APIs

Audience segmentation

Conversion rate optimization

Dashboard development

Data integrity

Data visualization platform proficiency

Data-driven insights

Marketing analytics

SQL

Salary for Marketing Analytics Specialist in Burlington, MA

78840 - 119610

Low

78840

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

95580

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

119610

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

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High

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83160

113670

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89370

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91260

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78840

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119880

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72360

83430

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79110

92880

111240

SEO Specialist

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84780

98280

Paid Search Specialist

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83160

94500

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