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Marketing Analytics Specialist in Bethesda, MD

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Bethesda, MD
87330 - 132840
Low
87330
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
105165
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
132840
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 124230 144833 168203 Digital Strategist 114390 134685 158670 Growth Marketing Manager 112238 133763 163898 Demand Generation Manager 109470 129458 155288 E-Commerce Marketing Manager 111008 128535 155288 Performance Marketing Manager 92250 126690 161130 Digital Marketing Manager 99323 123923 141758 Digital Marketing Specialist 71955 84870 101475 Digital Project Manager 93480 119618 139913 Email Marketing Manager 86408 109470 131303 Email Marketing Specialist 64575 80258 92558 Marketing Automation Specialist 86715 101783 119618 SEO Specialist 81180 94403 110393 Paid Search Specialist 77490 92250 104550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.