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Marketing Analytics Manager in St. Cloud, MN

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL

Salary for Marketing Analytics Manager in St. Cloud, MN

96525 - 126900

Low
96525
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
108675
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
126900
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Specialist 65700 79650 99675 Digital Strategist 85950 101250 119250 Growth Marketing Manager 84375 99900 124200 Demand Generation Manager 82350 97200 116775 E-Commerce Marketing Manager 82800 96300 116325 Performance Marketing Manager 69300 94725 120825 Digital Marketing Manager 74475 93375 106200 Digital Marketing Specialist 54000 63450 76050 Digital Project Manager 70200 90000 104850 Email Marketing Manager 65700 82350 99900 Email Marketing Specialist 48375 60300 69525 Marketing Automation Specialist 65925 77400 92700 SEO Specialist 60975 70650 81900 Paid Search Specialist 58500 69300 78750

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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