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Marketing Analytics Manager in Silverdale, WA

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Silverdale, WA

104033 - 136770

Low
104033
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
117128
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
136770
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 70810 85845 107428 Digital Strategist 92635 109125 128525 Growth Marketing Manager 90938 107670 133860 Demand Generation Manager 88755 104760 125858 E-Commerce Marketing Manager 89240 103790 125373 Performance Marketing Manager 74690 102093 130223 Digital Marketing Manager 80268 100638 114460 Digital Marketing Specialist 58200 68385 81965 Digital Project Manager 75660 97000 113005 Email Marketing Manager 70810 88755 107670 Email Marketing Specialist 52138 64990 74933 Marketing Automation Specialist 71053 83420 99910 SEO Specialist 65718 76145 88270 Paid Search Specialist 63050 74690 84875

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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