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Marketing Analytics Manager in Reno, NV

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Reno, NV

115830 - 152280

Low
115830
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
130410
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
152280
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 78840 95580 119610 Digital Strategist 103140 121500 143100 Growth Marketing Manager 101250 119880 149040 Demand Generation Manager 98820 116640 140130 E-Commerce Marketing Manager 99360 115560 139590 Performance Marketing Manager 83160 113670 144990 Digital Marketing Manager 89370 112050 127440 Digital Marketing Specialist 64800 76140 91260 Digital Project Manager 84240 108000 125820 Email Marketing Manager 78840 98820 119880 Email Marketing Specialist 58050 72360 83430 Marketing Automation Specialist 79110 92880 111240 SEO Specialist 73170 84780 98280 Paid Search Specialist 70200 83160 94500

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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