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Marketing Analytics Manager in Denver, CO

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Denver, CO

129773 - 170610

Low
129773
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
146108
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
170610
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 88330 107085 134008 Digital Strategist 115555 136125 160325 Growth Marketing Manager 113438 134310 166980 Demand Generation Manager 110715 130680 156998 E-Commerce Marketing Manager 111320 129470 156393 Performance Marketing Manager 93170 127353 162443 Digital Marketing Manager 100128 125538 142780 Digital Marketing Specialist 72600 85305 102245 Digital Project Manager 94380 121000 140965 Email Marketing Manager 88330 110715 134310 Email Marketing Specialist 65038 81070 93473 Marketing Automation Specialist 88633 104060 124630 SEO Specialist 81978 94985 110110 Paid Search Specialist 78650 93170 105875

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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