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Demand Generation Manager in Denver, CO

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Denver, CO
106800 - 151500
Low
106800
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
126300
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
151500
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 121200 141300 164100 Marketing Analytics Specialist 85200 102600 129600 Digital Strategist 111600 131400 154800 Growth Marketing Manager 109500 130500 159900 E-Commerce Marketing Manager 108300 125400 151500 Performance Marketing Manager 90000 123600 157200 Digital Marketing Manager 96900 120900 138300 Digital Marketing Specialist 70200 82800 99000 Digital Project Manager 91200 116700 136500 Email Marketing Manager 84300 106800 128100 Email Marketing Specialist 63000 78300 90300 Marketing Automation Specialist 84600 99300 116700 SEO Specialist 79200 92100 107700 Paid Search Specialist 75600 90000 102000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.