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Marketing Analytics Manager in Dallas, TX

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Dallas, TX

122265 - 160740

Low
122265
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
137655
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
160740
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 83220 100890 126255 Digital Strategist 108870 128250 151050 Growth Marketing Manager 106875 126540 157320 Demand Generation Manager 104310 123120 147915 E-Commerce Marketing Manager 104880 121980 147345 Performance Marketing Manager 87780 119985 153045 Digital Marketing Manager 94335 118275 134520 Digital Marketing Specialist 68400 80370 96330 Digital Project Manager 88920 114000 132810 Email Marketing Manager 83220 104310 126540 Email Marketing Specialist 61275 76380 88065 Marketing Automation Specialist 83505 98040 117420 SEO Specialist 77235 89490 103740 Paid Search Specialist 74100 87780 99750

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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