A growth marketing manager focuses on driving the expansion and profitability of a business through various marketing channels and strategies. Typically reporting to higher-level management or the CMO, a corporate growth marketing manager is essential for enhancing brand awareness, acquiring new customers and increasing revenue. Companies or agencies prefer candidates with a bachelor’s degree in marketing, business or a related field and extensive experience in digital marketing, analytics and business development.
Typical growth marketing manager duties:
Planning and executing multichannel marketing campaigns aimed at customer acquisition and retentionAnalyzing data to measure the impact of marketing efforts and to make data-driven decisionsWorking closely with the sales team to align marketing initiatives with sales objectivesIdentifying and testing new growth opportunities through A/B testing, customer segmentation, and market researchCollaborating with cross-functional teams to ensure brand consistency and market penetration
Looking for a growth marketing manager or a growth marketing manager job in Boise?
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
95008
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
115478
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
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