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Email Marketing Specialist in St. Paul, MN

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in St. Paul, MN
56700 - 81270
Low
56700
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
70470
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
81270
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 109080 127170 147690 Marketing Analytics Specialist 76680 92340 116640 Digital Strategist 100440 118260 139320 Growth Marketing Manager 98550 117450 143910 Demand Generation Manager 96120 113670 136350 E-Commerce Marketing Manager 97470 112860 136350 Performance Marketing Manager 81000 111240 141480 Digital Marketing Manager 87210 108810 124470 Digital Marketing Specialist 63180 74520 89100 Digital Project Manager 82080 105030 122850 Email Marketing Manager 75870 96120 115290 Marketing Automation Specialist 76140 89370 105030 SEO Specialist 71280 82890 96930 Paid Search Specialist 68040 81000 91800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.