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Digital Strategist in Akron, OH

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Akron, OH

85095 - 118035

Low
85095
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
100193
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
118035
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 92415 107741 125126 Marketing Analytics Specialist 64965 78233 98820 Growth Marketing Manager 83494 99506 121924 Demand Generation Manager 81435 96304 115519 E-Commerce Marketing Manager 82579 95618 115519 Performance Marketing Manager 68625 94245 119865 Digital Marketing Manager 73886 92186 105454 Digital Marketing Specialist 53528 63135 75488 Digital Project Manager 69540 88984 104081 Email Marketing Manager 64279 81435 97676 Email Marketing Specialist 48038 59704 68854 Marketing Automation Specialist 64508 75716 88984 SEO Specialist 60390 70226 82121 Paid Search Specialist 57645 68625 77775

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.