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Demand Generation Manager in Akron, OH

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Akron, OH

81435 - 115519

Low
81435
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
96304
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
115519
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 92415 107741 125126 Marketing Analytics Specialist 64965 78233 98820 Digital Strategist 85095 100193 118035 Growth Marketing Manager 83494 99506 121924 E-Commerce Marketing Manager 82579 95618 115519 Performance Marketing Manager 68625 94245 119865 Digital Marketing Manager 73886 92186 105454 Digital Marketing Specialist 53528 63135 75488 Digital Project Manager 69540 88984 104081 Email Marketing Manager 64279 81435 97676 Email Marketing Specialist 48038 59704 68854 Marketing Automation Specialist 64508 75716 88984 SEO Specialist 60390 70226 82121 Paid Search Specialist 57645 68625 77775

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.