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Digital Marketing Specialist in Tucson, AZ

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Tucson, AZ
62595 - 88275
Low
62595
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
73830
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
88275
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 108070 125993 146323 Marketing Analytics Specialist 75970 91485 115560 Digital Strategist 99510 117165 138030 Growth Marketing Manager 97638 116363 142578 Demand Generation Manager 95230 112618 135088 E-Commerce Marketing Manager 96568 111815 135088 Performance Marketing Manager 80250 110210 140170 Digital Marketing Manager 86403 107803 123318 Digital Project Manager 81320 104058 121713 Email Marketing Manager 75168 95230 114223 Email Marketing Specialist 56175 69818 80518 Marketing Automation Specialist 75435 88543 104058 SEO Specialist 70620 82123 96033 Paid Search Specialist 67410 80250 90950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.