Digital Marketing Specialist in Santa Rosa, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Santa Rosa, CA

65263 - 92575

25th percentile

65263

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

77913

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

92575

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

101775

119888

141163

Digital Marketing Manager

91425

114138

130525

Digital Project Manager

84238

107813

127363

Email Marketing Manager

78775

99763

118738

Email Marketing Specialist

58938

73025

84238

Marketing Automation Specialist

79925

92288

108675

SEO Specialist

75613

87975

103213

Paid Search Specialist

71013

84525

95738

Social Media Manager

71875

89700

109825

Social Media Specialist

58650

70150

83375

Digital Community Manager

60663

75038

86538

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