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Digital Marketing Specialist in Phoenix, AZ

Digital Marketing Specialist job description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing specialist.Search digital marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Conversion rate optimization
CRM platform proficiency
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Paid media
Social media platforms

Salary for Digital Marketing Specialist in Phoenix, AZ

67800 - 95485

Low
67800
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
79665
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
95485
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 121193 136448 159330 Marketing Analytics Specialist 82490 100005 125148 Digital Strategist 107915 127125 149725 Growth Marketing Manager 105938 125430 155940 Demand Generation Manager 103395 122040 146618 E-Commerce Marketing Manager 103960 120910 146053 Performance Marketing Manager 87010 118933 151703 Digital Marketing Manager 93508 117238 133340 Digital Project Manager 88140 113000 131645 Email Marketing Manager 82490 103395 125430 Email Marketing Specialist 60738 75710 87293 Marketing Automation Specialist 82773 97180 116390 SEO Specialist 76558 88705 102830 Paid Search Specialist 73450 87010 98875

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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