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Digital Marketing Specialist in Moon, PA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Moon, PA
60255 - 84975
Low
60255
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71070
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
84975
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104030 121283 140853 Marketing Analytics Specialist 73130 88065 111240 Digital Strategist 95790 112785 132870 Growth Marketing Manager 93988 112013 137248 Demand Generation Manager 91670 108408 130038 E-Commerce Marketing Manager 92958 107635 130038 Performance Marketing Manager 77250 106090 134930 Digital Marketing Manager 83173 103773 118708 Digital Project Manager 78280 100168 117163 Email Marketing Manager 72358 91670 109953 Email Marketing Specialist 54075 67208 77508 Marketing Automation Specialist 72615 85233 100168 SEO Specialist 67980 79053 92443 Paid Search Specialist 64890 77250 87550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.