Digital Marketing Specialist in Buffalo, NY

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Buffalo, NY

53061 - 75268

25th percentile

53061

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

63346

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

75268

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

82748

97474

114771

Digital Marketing Manager

74333

92799

106123

Digital Project Manager

68489

87656

103551

Email Marketing Manager

64048

81111

96539

Email Marketing Specialist

47919

59373

68489

Marketing Automation Specialist

64983

75034

88358

SEO Specialist

61476

71528

83916

Paid Search Specialist

57736

68723

77839

Social Media Manager

58438

72930

89293

Social Media Specialist

47685

57035

67788

Digital Community Manager

49321

61009

70359

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