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Digital Marketing Manager in Midland, TX

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Salary for Digital Marketing Manager in Midland, TX

89370 - 127440

Low
89370
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
112050
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
127440
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 115830 130410 152280 Marketing Analytics Specialist 78840 95580 119610 Digital Strategist 103140 121500 143100 Growth Marketing Manager 101250 119880 149040 Demand Generation Manager 98820 116640 140130 E-Commerce Marketing Manager 99360 115560 139590 Performance Marketing Manager 83160 113670 144990 Digital Marketing Specialist 64800 76140 91260 Digital Project Manager 84240 108000 125820 Email Marketing Manager 78840 98820 119880 Email Marketing Specialist 58050 72360 83430 Marketing Automation Specialist 79110 92880 111240 SEO Specialist 73170 84780 98280 Paid Search Specialist 70200 83160 94500

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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