This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience. Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your seo specialist staffing needs.
AP Style
Auditing
Best Practices
Bing
Campaign Planning
Design
Facebook Insights
Google Ad
Google AdWords
Google Analytics
Salary for SEO Specialist in Boise, ID
$50,953 - $78,765
25th percentile
$50,953
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$66,973
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$78,765
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $73,648 $87,888 $104,798 Digital Marketing Manager $70,088 $87,665 $100,125 Digital Marketing Specialist $49,618 $59,408 $70,533 Digital Project Manager $64,303 $82,103 $97,010 Web/Mobile Analytics Specialist $63,413 $75,873 $96,343 Email Marketing Manager $59,630 $72,758 $89,890 Email Marketing Specialist $45,390 $55,180 $64,970 Paid Search Specialist $48,060 $59,630 $72,980 Marketing Automation Specialist $54,513 $66,528 $83,660 Social Media Manager $54,068 $67,418 $82,770 Social Media Specialist $44,723 $53,400 $63,635 Digital Community Manager $46,280 $57,183 $65,860
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