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Brand Manager in Columbia, MO

Brand Manager Job Description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in Columbia, MO

68234 - 97598

Low
68234
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
81543
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
97598
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 144073 172591 210194 Vice President of Marketing 124849 146608 167521 Marketing Director 91894 111751 139003 Product Manager 78374 100766 117666 Product Marketing Manager 75839 95485 115765 Marketing Manager 76261 91260 107738 Marketing Coordinator 42461 52601 64009 Project Manager 58728 69713 84500 Customer Experience Marketing Manager 50489 63375 75839 Market Researcher 49855 61896 76050 Media Director 81965 99076 115765 Media Buyer 51968 59995 72881 Media Planner 50911 59150 70980 Communications Manager 65699 77106 88725 Communications Specialist 46053 54291 65910 Event Manager 47320 58094 71403 Event Coordinator 37180 43095 50489

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.