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Communications Specialist in Columbia, MO

Communications Specialist Job Description

Communications specialists support the development and delivery of internal and external messaging for companies across various platforms. This role requires strong writing, editing and organizational skills and the ability to tailor content to diverse audiences. They play a key role in maintaining brand consistency, supporting media outreach and enhancing employee engagement.Professionals in this role collaborate with marketing, HR and leadership teams to execute campaigns, manage content calendars and monitor communication effectiveness. Communications specialists increasingly use AI-powered tools to streamline workflows, personalize messaging and analyze audience sentiment.

Typical communications specialist duties:

Drafting and editing content for newsletters, press releases, executive communications and social mediaSupporting internal communication initiatives that promote organizational culture, values and company updatesAssisting with media relations, including outreach, monitoring and reportingUsing AI tools to generate content ideas, optimize messaging and track engagement metricsMaintaining editorial calendars and ensuring timely delivery of communication materialsCollaborating with cross-functional teams to ensure message alignment and consistencyMonitoring feedback channels and assisting in reputation management effortsPreparing reports on communication performance and recommending improvements

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Salary for Communications Specialist in Columbia, MO

46053 - 65910

Low
46053
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
54291
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
65910
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 144073 172591 210194 Vice President of Marketing 124849 146608 167521 Marketing Director 91894 111751 139003 Product Manager 78374 100766 117666 Product Marketing Manager 75839 95485 115765 Marketing Manager 76261 91260 107738 Marketing Coordinator 42461 52601 64009 Brand Manager 68234 81543 97598 Project Manager 58728 69713 84500 Customer Experience Marketing Manager 50489 63375 75839 Market Researcher 49855 61896 76050 Media Director 81965 99076 115765 Media Buyer 51968 59995 72881 Media Planner 50911 59150 70980 Communications Manager 65699 77106 88725 Event Manager 47320 58094 71403 Event Coordinator 37180 43095 50489

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.