A strategic recruitment partnership that combined employer branding, digital marketing and innovative assessment processes to attract the next generation of consulting talent.
Graduate recruitment programme
Case study
Client overview
Protiviti is a global consulting firm specialising in risk, advisory and transaction services. Robert Half has a strategic alliance with Protiviti to support its recruitment needs, with a particular focus on finance roles. As a strategic talent partner, we provide ongoing recruitment support, including the delivery of annual graduate hiring programmes, such as recruiting 15 graduates for its 2025 intake.
Challenges
Protiviti faced increasing competition from both traditional competitors, such as the Big Four firms, and technology companies offering attractive career opportunities. The firm needed a graduate recruitment campaign that would:
Enhance brand awareness among top graduates.
Differentiate Protiviti from competitors.
Engage high-potential candidates through innovative and interactive recruitment methods.
Improve application conversion rates across targeted universities.
Our approach
Robert Half redesigned the traditional recruitment process, reducing the time from application to offer by 30%.
Key elements included:
Introducing virtual case study interviews to improve accessibility for candidates based outside London.
Conducting more than 100 screening interviews to identify and shortlist the strongest talent.
Providing an on-site presence to facilitate the final face-to-face assessment days.
Marketing strategy
Our recruitment marketing campaign included:
Creating dual-branded advertising.
Producing video testimonials featuring recent graduates sharing their experiences at Protiviti.
Developing a behind-the-scenes vlog series showcasing day-to-day life at the firm.
Running targeted LinkedIn campaigns featuring real consultants solving business challenges.
Results and impact
The 2025 graduate recruitment campaign delivered impressive results:
A 40% increase in graduate applications year on year.
A 25% increase in offer acceptance rates.
Greater diversity across the graduate cohort.
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