<p><strong>Role Overview: </strong></p><p>We are seeking a <strong>Marketing / Marketing Communications Manager</strong> to lead and execute marketing communication activities for our Canadian subsidiary. This is a hands-on managerial role with no direct reports, responsible for local brand execution while closely coordinating with the U.S. subsidiary and global HQ. The role reports directly to the <strong>Country Head</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Brand Communication (In-house)</strong></p><p>· Lead subsidiary-level brand communication activities aligned with global brand strategy</p><p>· Manage and support SNS content and website updates</p><p>· Ensure consistent application of global brand guidelines across all materials</p><p><br></p><p><strong>Cross-Regional Marketing Coordination (HQ & U.S. Subsidiary)</strong></p><p>· Coordinate marketing initiatives and assets with global HQ and the U.S. marketing team</p><p>· Localize global and regional marketing materials for the Canadian market</p><p>· Align campaign timelines, messaging, and content updates across regions</p><p>· Act as the primary Marcomm coordination point between Canada, the U.S., and HQ</p><p><br></p><p><strong>Trade & Dealer Marketing Communications</strong></p><p>· Lead marketing communication initiatives in collaboration with key dealers and partners</p><p>· Develop and manage Marcomm materials supporting dealer programs and promotions</p><p>· Serve as the primary Marcomm contact for internal sales teams</p><p><br></p><p><strong>POS Materials Planning & Management</strong></p><p>· Plan, develop, and manage POS materials (banners, posters, in-store displays, etc.)</p><p>· Oversee production schedules, quantities, and vendor coordination</p><p>· Ensure quality control and on-time delivery</p><p><br></p><p><strong>Catalog & Warranty Materials Management</strong></p><p>· Lead the creation and management of product catalogs, warranty brochures, and printed collateral</p><p>· Perform hands-on design and layout work using <strong>Adobe Illustrator and/or Adobe Photoshop (required)</strong></p><p>· Manage revisions, print specifications, and inventory levels</p><p>· Coordinate content approvals with HQ and internal stakeholders</p>
<p>Our client in downtown Toronto is looking for a Marketing Advisor for a 9 month contract. This is a hybrid position, working in office 3-4 days per week. The Marketing Advisor is responsible for the execution and delivery of marketing campaigns that drive customer acquisition and engagement. Working within the Brand Marketing team, this role manages multi-channel campaigns and collaborates with internal teams, external agencies, and strategic partners to deliver against business objectives.</p><p><br></p><p>This position requires strong project management skills, the ability to manage multiple stakeholders, and a data-driven approach to campaign optimization.</p><p><br></p><p>Key Responsibilities</p><ul><li>Manage the day-to-day relationship with a loyalty partner and their marketing team, including coordinating status updates, reviews, and approvals.</li><li>Plan and execute acquisition and engagement campaigns across multiple channels (paid, owned, earned, and 1:1).</li><li>Lead end-to-end campaign delivery, from briefing and development to approvals, launch, and post-campaign reporting.</li><li>Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and with the appropriate resources.</li><li>Use data and insights to inform campaign structure, targeting strategies, and communication tactics.</li><li>Collaborate with internal stakeholders to develop marketing plans, strategies, and performance measures aligned with business objectives.</li><li>Identify opportunities to optimize campaigns and improve go-to-market plans.</li></ul><p><br></p>
<p>Robert Half Canada is recruiting for a Marketing Communications Coordinator on behalf of a well-established organization in the lighting manufacturing sector. This is an exciting opportunity for a creative and detail-oriented professional to contribute to diverse marketing initiatives and support brand awareness.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute marketing communication strategies across various channels, including digital, social media, print, and events</li><li>Create content for press releases, newsletters, advertisements, social posts, and internal communications</li><li>Coordinate marketing campaigns, product launches, and special projects in collaboration with cross-functional teams</li><li>Maintain marketing collateral, website content, and promotional materials to ensure brand consistency</li><li>Monitor campaign results and prepare reports on performance metrics</li><li>Assist with the planning and logistics for trade shows, conferences, and industry events</li><li>Engage with internal and external stakeholders to support effective communication</li></ul><p><br></p>
<p>Senior Director, Marketing and Sales</p><p>Our client, a prominent leader in the insurance and financial planning sector, is seeking a dynamic Senior Director, Marketing and Sales to drive growth and member engagement across Ontario and Atlantic Canada. With a commitment to trusted advisory support, innovative marketing strategies, and a highly collaborative culture, this organization partners with professionals to provide exceptional insurance and retirement planning solutions.</p><p>Position Overview</p><p> As the Senior Director, Marketing and Sales, you will lead a large, high-performing advisory team with a mandate to grow the insurance and retirement planning portfolio. This role is ideal for a strategic sales leader who also embraces thoughtfully integrated marketing initiatives and a passion for building lasting member relationships.</p><p>Key Responsibilities</p><ul><li>Develop and execute integrated strategies for sales, advisory, and marketing initiatives designed to boost member engagement, drive insurance sales, and strengthen brand loyalty.</li><li>Lead and mentor a team of more than 18 advisors and manage two Directors, fostering operational excellence and a culture of compliance, consistency, and outstanding service.</li><li>Actively participate in key sales conversations, coaching teams, collaborating cross-functionally with product, service, and education teams, and shaping the organization’s narrative and overall member experience.</li><li>Champion alignment between marketing, sales, and advisory support to advance business development, member acquisition, and retention goals.</li></ul><p><br></p>
<p>We're recruiting for a Freelance Salesforce Marketing Cloud Specialist to support ongoing configuration and data management work within Salesforce Marketing Cloud. This role is focused on backend configuration, data structure, and object setup — not email deployment or campaign automation execution.</p><p><br></p><p>Responsibilities</p><ul><li>Configure and manage data models within Salesforce Marketing Cloud</li><li>Support setup and maintenance of data extensions, contact builder, and related objects</li><li>Ensure proper ingestion, mapping, and structure of incoming data</li><li>Collaborate with internal stakeholders to align data architecture with business needs</li><li>Troubleshoot configuration and data flow issues</li><li>Maintain documentation of system setup and changes</li></ul><p>Scope of Work</p><ul><li>Focus on backend configuration and data-related tasks</li><li>Not responsible for email campaign deployment or automation builds</li><li>Provide strategic guidance on best practices for data structure and system configuration</li></ul><p><br></p>
