We are looking for a Senior Paid Social Specialist to join an advertising team in Toronto, Ontario on a Long-term Contract basis. This position is suited to a paid social expert who can lead campaign execution, optimize performance, and translate data into clear recommendations for clients and internal stakeholders. The successful candidate will bring strong platform knowledge, a commercial mindset, and the ability to support high-quality campaign delivery across multiple paid social channels.<br><br>Responsibilities:<br>• Lead the setup, launch, and day-to-day management of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and Reddit.<br>• Partner with planning teams to shape campaign approaches that align with client objectives and strengthen overall paid social strategy.<br>• Use audience, historical, and pre-campaign insights to build effective media plans and campaign structures using internal and external tools.<br>• Monitor delivery, pacing, and performance closely, making timely optimizations to keep campaigns on track against KPIs and client expectations.<br>• Analyze campaign results and complex performance data to uncover trends, identify opportunities, and recommend actions that improve outcomes.<br>• Prepare dashboards and recurring or ad hoc reports that clearly communicate campaign health, results, and strategic insights to clients and internal teams.<br>• Collaborate with client partnerships and product stakeholders to support reporting, analytics, and performance storytelling across accounts.<br>• Contribute to advanced measurement initiatives through native platform tools and third-party solutions to connect social results with broader omnichannel performance.<br>• Improve operational consistency by developing scalable processes, templates, and best practices, while maintaining accurate campaign tracking and platform hygiene.<br>• Work with international colleagues and client-facing teams to uphold global standards and strengthen performance-focused client relationships.
We are looking for a Business Development Manager to drive revenue growth and expand market presence in Stoney Creek, Ontario. This role combines strategic planning with hands-on field sales, focusing on building strong customer relationships, identifying new business opportunities, and improving profitability across the territory. The successful candidate will use market insights to guide sales efforts, support team performance, and contribute to long-term business development in the fire safety and fire suppression systems sector.<br><br>Responsibilities:<br>• Drive profitable sales growth within the assigned territory by managing opportunities, strengthening account performance, and maintaining focus on margin and cost control.<br>• Contribute to annual sales planning by preparing forecasts, assessing market potential, and tracking year-over-year performance to support budget development.<br>• Monitor competitor activity, pricing conditions, and industry developments, then share actionable insights that help expand distribution channels and reinforce customer relationships.<br>• Identify emerging markets, new service opportunities, and product expansion possibilities, and work with internal stakeholders to align pricing and go-to-market strategies.<br>• Support the development of sales targets and business plans, review progress against goals, and provide coaching that helps improve team effectiveness.<br>• Build and maintain a strong pipeline through prospecting, cold outreach, client visits, and ongoing relationship management with new and existing customers.<br>• Help move opportunities through the sales cycle by documenting account activity, supporting negotiations, resolving customer concerns, and encouraging effective selling practices across the team.<br>• Represent the company at trade shows, industry events, and customer-facing functions while gathering market intelligence and promoting business growth opportunities.<br>• Promote a safe working environment by following health and safety requirements, participating in training, and reinforcing compliance with company and legislative standards.<br>• Prepare reports, participate in management and sales meetings, and support broader team development initiatives, including training and succession planning.