<p><strong>About the Role</strong></p><p>We are seeking an experienced and strategic Marketing Manager to lead the Canadian marketing initiatives for a global leader in material-handling equipment. This position will oversee the development and execution of regional marketing programs supporting eight full-service branches across Ontario and Quebec, enhancing brand awareness and driving lead generation for material handling solutions such as electric forklifts, reach trucks, and warehouse systems.</p><p>Reporting to the General Manager – Sales and Marketing, you will collaborate closely with cross-functional teams and manage a Marketing Project Specialist, while partnering with our US-based global marketing team and external agencies.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Strategic Execution:</strong> Develop, implement, and measure comprehensive marketing strategies to engage targeted customer segments, optimizing ROI across top and bottom funnel activities.</li><li><strong>Program Leadership:</strong> Drive regional campaigns, digital initiatives, and support brand awareness while overseeing all aspects of the Canadian corporate website.</li><li><strong>Team & Project Management:</strong> Manage and mentor the Marketing Project Specialist, ensuring effective internal and external communications, while delivering marketing projects on time and within budget.</li><li><strong>Performance Tracking:</strong> Evaluate marketing program results, report on key metrics, and recommend continuous improvements for management review.</li><li><strong>Budget Ownership:</strong> Oversee a $300K CAD annual marketing budget, working with external agencies (currently Google Ads support) to maximize value and efficiency.</li><li><strong>Collaboration:</strong> Align marketing activities with sales objectives and operations, maintaining open communication with the US global team, navigating approval processes as needed.</li><li><strong>Departmental Excellence:</strong> Advocate for the Marketing Department’s mission, vision, and values throughout project development.</li><li><strong>Employee Development:</strong> Train, counsel, and handle compensation recommendations and review for direct reports.</li></ul><p> </p><p> </p><p><br></p>
<p>We’re looking for a sharp, strategic, and highly adaptable <strong>Digital Marketing Manager – Paid Media</strong> to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.</p><p><br></p><p>You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.</li><li>Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.</li><li>Translate high-level campaign objectives into clear, executable strategies with measurable impact.</li><li>Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.</li><li>Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.</li><li>Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.</li><li>Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).</li><li>Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.</li><li>Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.</li></ul><p><br></p>
<p>Senior Director, Marketing and Sales</p><p>Our client, a prominent leader in the insurance and financial planning sector, is seeking a dynamic Senior Director, Marketing and Sales to drive growth and member engagement across Ontario and Atlantic Canada. With a commitment to trusted advisory support, innovative marketing strategies, and a highly collaborative culture, this organization partners with professionals to provide exceptional insurance and retirement planning solutions.</p><p>Position Overview</p><p> As the Senior Director, Marketing and Sales, you will lead a large, high-performing advisory team with a mandate to grow the insurance and retirement planning portfolio. This role is ideal for a strategic sales leader who also embraces thoughtfully integrated marketing initiatives and a passion for building lasting member relationships.</p><p>Key Responsibilities</p><ul><li>Develop and execute integrated strategies for sales, advisory, and marketing initiatives designed to boost member engagement, drive insurance sales, and strengthen brand loyalty.</li><li>Lead and mentor a team of more than 18 advisors and manage two Directors, fostering operational excellence and a culture of compliance, consistency, and outstanding service.</li><li>Actively participate in key sales conversations, coaching teams, collaborating cross-functionally with product, service, and education teams, and shaping the organization’s narrative and overall member experience.</li><li>Champion alignment between marketing, sales, and advisory support to advance business development, member acquisition, and retention goals.</li></ul><p><br></p>
We are looking for a skilled HubSpot Data & Marketing Operations Analyst to join our team on a contract basis in Mississauga, Ontario. In this role, you will be responsible for managing data operations and ensuring seamless integration between marketing and operational systems. You will collaborate across departments to optimize data processes and support reporting needs within the airline industry.<br><br>Responsibilities:<br>• Extract, transform, and load operational data from industry-specific systems into Azure Data Lake and HubSpot.<br>• Oversee the transition of data from Salesforce, ensuring clean-up and migration processes are handled effectively.<br>• Maintain data accuracy and consistency across HubSpot to support operational and marketing needs.<br>• Develop and manage data pipelines that facilitate comprehensive reporting for marketing and operations.<br>• Collaborate with marketing and operations teams to identify and address data requirements across aviation, private airport, and maintenance business lines.<br>• Create detailed documentation of data flows and processes to ensure scalability and long-term usability.<br>• Monitor and troubleshoot data systems to identify and resolve issues promptly.<br>• Conduct quality assurance checks to maintain the integrity of stored data and reporting outputs.<br>• Utilize SQL queries and stored procedures to extract and analyze data efficiently.
<p><strong>Job Posting: Bilingual Marketing Associate (Entry-Level)</strong></p><p>Are you passionate about marketing and eager to launch your career with a global leader in automation and quality control technology? Our client, a Forbes “World’s Most Innovative Companies” honoree for eight consecutive years, is seeking a motivated Bilingual Marketing Associate (French/English) to join their collaborative and growth-oriented U.S. team.</p><p><strong>Role Overview:</strong></p><p> As a Bilingual Corporate Marketing Associate, you will support the execution and analysis of comprehensive marketing strategies – including SEO, PPC, database expansion, email campaigns, trade show support, and web chat operations. Collaborating across internal teams, you’ll gain hands-on, end-to-end experience driving high-impact projects in a fast-paced environment. French-language support is required for translating and coordinating emails targeted to the Québec market.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Assist in planning, executing, and reporting on marketing campaigns across multiple channels</li><li>Analyze campaign metrics using Excel and data tools to uncover trends and optimize success</li><li>Translate and coordinate French-language communications for Québec audiences</li><li>Support internal coordination for trade shows, digital events, and product launches</li><li>Respond to web chat inquiries and nurture leads through engaging digital conversations</li><li>Contribute to database growth and ongoing process improvements</li></ul><p><br></p>
<p>We are looking for an experienced and innovative Marketing Specialist to join our client's team on a contract basis. In this role, you will be responsible for driving strategic marketing initiatives and executing campaigns that resonate with both B2C and B2B audiences. This position is based in Toronto, Ontario, with travel required up to 50% of the time.</p><p><br></p><p>Responsibilities:</p><p>• Develop and maintain a comprehensive marketing calendar, aligning campaigns with organizational objectives for both consumer and business audiences.</p><p>• Plan and oversee marketing projects, ensuring timely delivery and adherence to brand standards.</p><p>• Monitor and analyze key performance metrics, using data insights to optimize content and strategies.</p><p>• Conduct customer surveys and translate feedback into actionable marketing tactics to improve engagement.</p><p>• Manage end-to-end marketing campaigns, including coordinating with contractors and collaborators to ensure seamless execution.</p><p>• Create visually appealing assets and edit video content to support social media and advertising efforts.</p><p>• Oversee the growth and management of social media channels, including TikTok, Instagram, LinkedIn, Pinterest, and YouTube.</p><p>• Foster community engagement through proactive interactions on platforms like Facebook Groups.</p><p>• Execute targeted advertising campaigns for both B2C and B2B audiences to drive brand awareness and market performance.</p>
