A successful candidate has knowledge of advertising and marketing best practices, as well as strong writing and analytical skills. Previous experience as a marketing manager, coordinator, specialist or assistant may be required. A degree in marketing, business or communications is typically required.
Typical Duties of a Marketing Manager:
Developing marketing and promotional strategy and materials for a company or product, including brand management, advertising, and web and sales collateral Ensuring marketing programs align with public relations and other communication activities Assisting in preparation of long- and short-term marketing plans, pricing policies and budgets Supervising a team of marketing coordinators or assistants, in some cases
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The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
103020
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
113220
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
