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Marketing Director in Fraser Valley, BC

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Fraser Valley, BC

114495 - 159885

Low
114495
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
138210
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
159885
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159885 192525 217515 VP of Marketing 147645 166260 181815 Marketing Manager 88230 103785 113475 Marketing Specialist 62220 69360 77520 Marketing Coordinator 54825 65535 72930 Marketing Analytics Manager 97920 110670 120360 Marketing Analytics Specialist 66810 85170 99960 Product Manager 83385 101745 122400 Project Manager – Marketing and Creative 78030 97665 111180 Demand Generation Manager 86190 98175 108120 Media Manager 91545 99450 111180 Media Buyer 60945 74970 89505 Media Planner 55080 63750 73695 Brand Manager 79560 96645 117045 Event Manager 61455 74205 84915 Event Coordinator 51510 58650 67065 Communications Director 115260 139995 162180 Communications Manager 93840 108375 123930 Communications Specialist 60180 71400 81855 Public Relations Director 115770 129795 143820 Public Relations Manager 94095 103275 122400 Public Relations Specialist 59925 71145 81600 Product Marketing Manager 74205 96645 118575

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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