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Marketing Director in Edmonton, AB

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Edmonton, AB
115056 - 160669
Low
115056
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
138888
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
160669
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 160669 193469 217813 VP of Marketing 146063 165538 179119 Marketing Manager 88663 103781 113775 Marketing Specialist 61500 68419 76106 Marketing Coordinator 53556 65088 72519 Marketing Analytics Manager 97888 108394 120438 Marketing Analytics Specialist 66625 84563 99425 Media Manager 91994 99938 110188 Product Manager 81744 99169 119413 Product Marketing Manager 73800 96094 118131 Project Manager – Marketing and Creative 77388 98144 110188 Demand Generation Manager 84819 95838 107113 Media Buyer 60475 73544 89175 Media Planner 54581 63038 73031 Brand Manager 78669 96094 116338 Event Manager 57400 71238 81744 Event Coordinator 50225 58425 66881 Communications Director 115569 139400 161181 Communications Manager 94300 108906 123513 Communications Specialist 59963 71750 82256 Public Relations Director 116338 129406 143244 Public Relations Manager 93531 102756 121206 Public Relations Specialist 59963 71494 82000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.